Each year, we throw over 300 million tons of fruits and vegetables away worldwide. Why? Mainly because of the ‘imperfect appearances’ that they have! As the European Union made 2014 the European year against food waste, Intermarché, the 3rd largest supermarkets chain in France, decided to try and change their customers perceptions to encourage better behaviors towards the non-calibrated fruits and vegetables. How? By showing them that though they might be ugly looking, they are as good as any others. Continue reading
The Inglorious Fruits and Vegetables
06 Tuesday Jan 2015
Posted consciousness, eat well, food, happiness, health, inspiration, knowledge
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