Chapter 11: The Three Skills That Lead to Riches

(Journey’s note: The content of this post is taken from Paul McKenna’s I Can Make You Rich. I post it here out of deep appreciation and gratitude. Hope you will enjoy and benefit from it too. Please feel free to share your ideas in the comment section!)

In the late 1980s, I was working as a DJ for Capital Radio in London by day and a stage hypnotist in pubs and clubs by night. While my shows were popular, I couldn’t afford to book myself into a proper theater. I began asking myself some of the wealth-producing questions contained in the ‘Simplest Business Plan’ chapter, and something jumped out at me – Capital Radio owned one of the most prestigious theaters in London!

Was it possible we would be able to do a deal? After reviewing my options, I decided to make an outrageous request of my boss, Richard Park. I was going to ask him to throw in nearly £200,000 worth of radio advertising with the price of the theater rental to help me fill the house for the run of the show. I knew that with that added value, the bank would be willing to pick up the majority of the costs in the form of a secured loan.

Despite my preparation, I was convinced he would turn me down. After all, I was asking him to risk not only his money but the reputation of the radio station. When I’d made my pitch, Richard sat back, seemingly deep in thought. Finally, he looked me in the eyes and said three words I’ll never forget: Continue reading

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Chapter 10: The Simplest Business Plan In The World

(Journey’s note: The content of this post is taken from Paul McKenna’s I Can Make You Rich. I post it here out of deep appreciation and gratitude. Hope you will enjoy and benefit from it too. Please feel free to share your ideas in the comment section!)

All creative artists begin by  making models of their work in some form before creating them in the world. Painters make sketches; architects make computer generated or cardboard models of their buildings. Film directors create storyboards outlining every aspect of their movies, shot by shot, and some of the greatest songs in history began life as a set of lyrics scribbled on a napkin, beer mat or scrap of paper.

Measure twice, cut once. –Proverb

These models and mock-ups allow the artist to see their vision more clearly before they expend the effort to bring their vision to life. It makes it easier for them to notice what’s already there and, more importantly, what’s still missing.

So is the purpose of a business plan. A business plan is a blueprint for a successful company, designed to be constantly adapted as things change and new information becomes available. Continue reading

Chapter 9: A Proven Formula For Success

(Journey’s note: The content of this post is taken from Paul McKenna’s I Can Make You Rich. I post it here out of deep appreciation and gratitude. Hope you will enjoy and benefit from it too. Please feel free to share your ideas in the comment section!)

One of the most amazing discoveries I had when studying the high achievers for this book was that, while they all have their individual styles in business, they all share the same fundamental strategy for creating wealth. Broadly speaking, that strategy involves thinking about a product, service or business in an entrepreneurial way.

In this chapter I will show you how you can use this same wealth-creating template to create your own successful projects. Continue reading

Chapter 8: Assembling Your Wealth Team

(Journey’s note: The content of this post is taken mainly from Paul McKenna’s I Can Make You Rich. I post it here out of deep appreciation and gratitude. Hope you will enjoy and benefit from it too. Please feel free to share your ideas in the comment section!)

Many years ago, Henry Ford, founder of Ford Motors, was involved in a libel trial with a Chicago newspaper that had accused him of being ‘ignorant’.

In an attempt to prove their case, the lawyers for the newspaper put Mr Ford on the stand and asked him a series of questions designed to ‘prove’ their assertion that he was ignorant.

The ‘Master mind’ Principle

After putting up with round after round of difficult questions, Ford was tired of the game. He leaned forward and said to the lawyer: Continue reading

Chapter 7: How to Make Money

(Journey’s note: The content of this post is taken mainly from Paul McKenna’s I Can Make You Rich. I post it here out of deep appreciation and gratitude. Hope you will enjoy and benefit from it too. Please feel free to share your ideas in the comment section!)

If you want to create massive financial abundance, it is necessary to first recognize that your ability to make money is intimately linked to your ability to add, create and provide value, whether to a person, a project, a company or an enterprise. In fact, Money is one of the rewards you get for adding value to the lives of others.

The more value you add to the world, the more money you will be rewarded with. There are essentially 3 factors that affect your ability to make money from adding value: Continue reading

Chapter 6: Creating A Rich Vision

(Journey’s note: The content of this post is taken mainly from Paul McKenna’s I Can Make You Rich. I post it here out of deep appreciation and gratitude. Hope you will enjoy and benefit from it too. Please feel free to share your ideas in the comment section!)

Several years ago I took part in a twenty-year reunion at one of the first radio stations I ever worked at. At one point in the evening, the former managing director of the station came over to me and with a smile handed me a folded-up, crinkled piece of paper with handwriting on it. This is what it said: Continue reading

Chapter 5: Tapping Into The Flow of Wealth

(Journey’s note: The content of this post is taken mainly from Paul McKenna’s I Can Make You Rich. I post it here out of deep appreciation and gratitude. Hope you will enjoy and benefit from it too. Please feel free to share your ideas in the comment section!)

Do you know that amazing state when time seems to slow down and you are able to do and say just the right things at just the right moment? A challenge arises and you handle it perfectly. You are thinking clearly and easily in a relaxed, alert state of clarity and focus.

Athletes refer to this experience as being in ‘the zone’; musicians refer to it as playing in ‘the groove’; psychologists call it living in ‘the flow’.

Scientific research studies into this amazing state show us that everyone experiences it, although some more than others. When you are in the zone, you do what you do better with a greater sense of ease and mastery. Continue reading

Chapter 4: Overcoming Emotional Spending

(Journey’s note: The content of this post is taken mainly from Paul McKenna’s I Can Make You Rich. I post it here out of deep appreciation and gratitude. Hope you will enjoy and benefit from it too. Please feel free to share your ideas in the comment section!)


When I first started working with the ideas in this system, I began to earn far more money than I had ever imagined possible. In my first year, I brought in more money than I’d ever dreamed of having. What shocked me was that when my tax bill came due, I didn’t have enough left in my account to pay it!

That’s when I realized that I had only mastered half of the equation. While making money is a wonderful skill, accumulating a surplus of that money is an important part of nearly every rich thinker’s plan for a lifetime of riches.

Which brings us to an important question: Continue reading

Chapter 3: Reprogramming Your Wealth Thermostat

(Journey’s note: The content of this post is taken mainly from Paul McKenna’s I Can Make You Rich. I post it here out of deep appreciation and gratitude. Hope you will enjoy and benefit from it too. Please feel free to share your ideas in the comment section!)

Motivational author and speaker Brandon Bays has been using the following scenario as part of an ongoing study into the psychology of wealth:

You have been shortlisted for a job for which you are well qualified. You interviewed well in the preceding rounds and are now one of the final five up for the job. Just before entering the final interview room you discover that the salary is not what you thought – it has an extra zero on it! In other words, the salary for the job is actually ten times more than you thought it was. If you thought it paid $50,000 a year, it turns out it really pays $500,000; if you had thought it paid $80,000 a year, you discover that it really pays $800,000.

How would you feel as you were about to go in and face the interview panel? What would you do? What comes up for you as you imagine yourself in that room? Continue reading

Chapter 2: Transforming Your Relationship with Money

(Journey’s note: The content of this post is taken mainly from Paul McKenna’s I Can Make You Rich. I post it here out of deep appreciation and gratitude. Hope you will enjoy and benefit from it too. Please feel free to share your ideas in the comment section!)

Money is one of the most emotional subjects on the planet. In fact, many people feel more comfortable sharing the intimate details of their sex lives with friends than sharing the intimate details of their finances.

Yet the purpose of money is simply to allow smooth exchange of goods and services. So what is it that gives money its emotional power? It is so simply because we give money its meaning, we give those pieces of metal, paper or even just some digital numbers in the computers their meaning.

Sometimes we do this quite literally, as in ‘This paycheck = my bills’ or ‘This $10 = my lunch’, so if we lose a $10 note, in our minds, we’ve just lost a lunch. Often, the meaning is more metaphoric. ‘Money is freedom of choice’ or ‘Money is love made visible’ or even ‘Money is the root of all evil’.

That’s why this is so important: Continue reading