(Journey’s note: The content of this post is taken from Paul McKenna’s I Can Make You Rich. I post it here out of deep appreciation and gratitude. Hope you will enjoy and benefit from it too. Please feel free to share your ideas in the comment section!)
In the late 1980s, I was working as a DJ for Capital Radio in London by day and a stage hypnotist in pubs and clubs by night. While my shows were popular, I couldn’t afford to book myself into a proper theater. I began asking myself some of the wealth-producing questions contained in the ‘Simplest Business Plan’ chapter, and something jumped out at me – Capital Radio owned one of the most prestigious theaters in London!
Was it possible we would be able to do a deal? After reviewing my options, I decided to make an outrageous request of my boss, Richard Park. I was going to ask him to throw in nearly £200,000 worth of radio advertising with the price of the theater rental to help me fill the house for the run of the show. I knew that with that added value, the bank would be willing to pick up the majority of the costs in the form of a secured loan.
Despite my preparation, I was convinced he would turn me down. After all, I was asking him to risk not only his money but the reputation of the radio station. When I’d made my pitch, Richard sat back, seemingly deep in thought. Finally, he looked me in the eyes and said three words I’ll never forget: Continue reading