(Journey’s note: The content of this post is taken from Paul McKenna’s I Can Make You Rich. I post it here out of deep appreciation and gratitude. Hope you will enjoy and benefit from it too. Please feel free to share your ideas in the comment section!)
All creative artists begin by making models of their work in some form before creating them in the world. Painters make sketches; architects make computer generated or cardboard models of their buildings. Film directors create storyboards outlining every aspect of their movies, shot by shot, and some of the greatest songs in history began life as a set of lyrics scribbled on a napkin, beer mat or scrap of paper.
Measure twice, cut once. –Proverb
These models and mock-ups allow the artist to see their vision more clearly before they expend the effort to bring their vision to life. It makes it easier for them to notice what’s already there and, more importantly, what’s still missing.
So is the purpose of a business plan. A business plan is a blueprint for a successful company, designed to be constantly adapted as things change and new information becomes available. Continue reading