(Journey’s note: The content of this post is taken mainly from Paul McKenna’s I Can Make You Rich. I post it here out of deep appreciation and gratitude. Hope you will enjoy and benefit from it too. Please feel free to share your ideas in the comment section!)

PART ONE: The Psychology of Wealth

CHAPTER 1: Getting Rich is an Inside Job

When you are truly rich you are not only having a generous amount of money, but also know that you can always create more. Therefore, you will feel an inner confidence and peace. So when I talk about ‘being rich’ throughout this book, I will be talking about one thing:

Being rich is living your life on your own terms according to all your possibilities.

Stop for a moment and really imagine how your life would be if you were  truly rich – living life on your own terms:

  • How would you spend your time?
  • Who would you spend it with?
  • What kinds of things would you think about?
  • How would you be on a daily basis?
  • What would you do?
  • What are the most important things you would have in your life?

Some people are surprised that their answers are not that different to what they are experiencing now. If that’s you, congratulations – you are already rich! But if you’re not rich yet, it’s not your fault, it’s not your parents’ fault, and it’s not even the society or the government or fate that’s to blame. It’s just an indication that your current wealth programming needs rework. Your mind is like a computer – and, like a computer, it’s only as effective as the software that it’s running.


The Power of A Single Thought

In the early 20th century, one of the richest men in the world was the legendary industrialist Andrew Carnegie. He was convinced that he had discovered the real secret of creating wealth, and commissioned a young reporter named Napoleon

Hill to interview 400 of the richest people alive to see if they too had used this secret to create their fortunes. Hill spent the next twenty years meeting up with nearly every person on the list, and discovered that, without fail, they had followed the same simple blueprint for wealth. The book he eventually published, Think and Grow Rich, has become one of the bestselling non-fiction books of all time.

The secret Carnegie and all the great achievers used to create riches in their lives was simply this:

All wealth is first created within the human mind.

Look around you – how many things can you see right where you are sitting that began as a thought in someone’s mind? Are you sitting on a piece of furniture? Are you inside a building or a train or on a bench? Even if you are sitting in a park, that park began as a thought in someone’s mind. Do you drive a car, or travel by bus? At one time, petroleum was not considered to be of any use – it was essentially a waste product. Someone’s mind turned it from a waste product into one of the most valuable commodities in the world today.

What will be the next big idea? Who will have it? Why not you? I often hear people say that the rich are just lucky, or that they work harder, or they are smarter, but the truth is much simpler:

The difference between the rich and the poor is that the rich have learned to recognize the value of their thoughts.


Rich thinker, Poor thinker

One of the most important things I learned early on in my study of wealth is that you can’t spot the richness of a person’s life by the car they drive or the size of their bank account.

Rich thinkers‘ will be rich regardless of the current size of their bank balance – they will always be looking for possibilities and living life on their terms. If they are temporarily low on cash, they won’t be for long, and they somehow always seem to find a way to do what they really want to do in their lives.

Poor thinkers‘, on the other hand, may have luxurious houses and wear fancy clothes, but their heads are filled with fears about the future and mistrust of those around them. They are forced to continually try to protect what they already have or grab more from others.

Rich thinkers are not necessarily the best educated or most naturally gifted people you will meet, though some of them are – they simply think differently about money than most of the rest. They realize that making money is neither a mysterious process nor a cosmic reward – it is just a skill, like learning to juggle or riding a bike. Once you have mastered that skill, you will be able to make money wherever you are and whatever is going on in the world around you.

The first key to your success – recognizing that your riches are waiting for you to find them inside your mind. And if you’re going to go inside your mind to find them, it’s useful to begin with a clear understanding of the territory you’re about to explore.


How Your Mind Really Works

In order to succeed it is absolutely essential to understand the real differences between your conscious and subconscious minds.

Your Conscious Mind

There are only two primary ways we make sense of the world – consciously and subconsciously. Your conscious mind is the mind that you actively and deliberately think with all day long. You probably experience it as a fairly continual internal voice that you think of as ‘me’. But while the conscious mind certainly has its uses, it is extremely limited in what it can accomplish on its own. Studies have shown that it can only hold a handful of ideas at anyone time. That’s why the majority of your life is run automatically by your other mind.

Your Subconscious Mind

The subconscious mind is your larger mind. It regulates your biological functions such as heartbeat, breathing, digestion, body temperature, etc. It can process millions of messages of sensory information every single second, and contains all of your wisdom, memories and intelligence. It is the source of your creativity, and perhaps most importantly, it stores and runs all the ‘programs’ of automatic behavior that you use to live your life.

So the subconscious mind is like having an ‘autopilot’ function in the brain which allows us to process multiple things simultaneously without having to concentrate on all of them at once. These programs (‘habits’) are useful because they free our conscious minds up to think about other things. Learning to drive a car involves learning lots of little habits – indicating, accelerating, braking, turning, etc. After you have practiced them consciously several times they become habitual so that now you can just get in the car and decide where you want to go.

But as you shall see, sometimes we need to upgrade our old, outdated programs if we want to change and upgrade our lives. Until your subconscious mind is programmed for wealth, nothing you learn, know or do will make any difference in the long run. You cannot overcome your subconscious programming with logical arguments or even hard work. It is only through the creative application of your imagination and repetition of the creative application of your imagination that you will reprogram your mind for wealth.

As you go through this book and take part in the fun exercises, you will become more aware of your current tendencies towards both rich thinking and poor thinking. You will also begin to notice rich thinking and poor thinking in the people around you, and it will become apparent to you how each person’s thoughts are taking them in a certain direction.

Rich thinking takes you in the direction of more freedom and greater wealth; Poor thinking, a ‘poverty mentality’, focuses people on what they can’t have and drives them away from unlimited possibilities.

You have an infinitely creative mind and an infinite capacity for wealth. You just need to learn how to use it. Together, we will reprogram your mind to think rich, and in doing so notice the opportunities for wealth that surround you at any moment.


Here is a simple exercise you can do to begin the process right now :

A RICHER LIFE (All exercises are titled in bold blue uppercase, because it’s easier to find them if you need to review them later. 🙂

  1. Think about what it would be like to be truly rich – to live your life on your terms, according to all possibilities. Take a few moments to consider how your life would be better in each of the following areas:
  • Relationships
  • Career
  • Family
  • Health
  • Recreation
  • Spirituality
  1. When you have a sense of what some of the positive differences of living a rich life would be, write down the four most important things you would be able to be, do or have as a result:

A. _____________________________________________________
B. _____________________________________________________
C. _____________________________________________________
D. _____________________________________________________

These four things are symbols of the highest values you currently hold around having greater riches in your life. We will refer back to them later in this chapter.


The Power of Focus

 One of the fundamental operating principles is this:

You get more of what you focus on.

 If you focus on poverty and lack, you will tend to get more of that in your life. If you focus on the riches that you already have, you will tend to get more of that as well. It’s vitally important to reprogram your subconscious mind so that you are continually focused on what you want to create – in this case, greater freedom and greater financial abundance.

As you begin to feel rich and see yourself as a wealthy person, you will watch your financial abundance grow. As you become richer in your thoughts and emotions, you will experience more and more freedom in your life. This is about cultivating the internal experience of being rich so that your rich life truly begins.

There are essentially two ways to do this. The first is by spotting the ‘rich moments’. Stop for a moment and think about something in your life that brings you a sense of pleasure, satisfaction and meaning. Over the next few weeks, you can easily reset your perceptual filters to notice how rich you already are – how much of your life you are already living on your own terms, according to your possibilities.

 Here are some of the rich moments I’ve had today that had nothing to do with money:

  • Listening to a CD I love which brings back happy memories.
  • Spending time with my friends, just having fun.
  • Taking a walk in the park with my dog.

 If you want to feel rich, just count the things you have that money can’t buy. -Proverb

We all have moments like this every single day – it’s just that we are conditioned to ignore them and focus instead on all the things that we don’t like or don’t have. Make it your mission to find lots of areas of your life where you feel rich every day. Start by looking for anything that makes you more aware of the abundance and riches in your daily life. Remember, you get more of what you focus on. The more you practice noticing rich and happy moments throughout your day, the more rich and happy moments you will experience.

The second way to create riches from the inside out is to create your very own association link to what it feels like to be living your highest values. When you are in connection with your highest values, you will think your richest thoughts and naturally be guided to take the actions that lead to outer riches.

 Now try the exercise below. Go through this process at least 3 times a day every single day for the next 3 weeks. This will reprogram your subconscious mind for wealth in ways that you can only begin to imagine.


CREATE YOUR RICH ANCHOR (All exercises are titled in bold blue uppercase, because it’s easier to find them if you need to review them later. 🙂

  1. Take the previous list of four things that being rich will give you and write a few words to describe them next to the letters A, B, C, D below.

  1. Use one word that summarizes each item, and write each word inside the yellow boxes.
  1. Vividly imagine exactly what it would be like to be/do/have the A and B items, and squeeze your thumb and the middle finger on your right hand together.
  1. Ask yourself: Having achieved these two things, what does it really do for you or give you? Write a word that best describes it in the green box.
  1. Vividly imagine exactly what it would be like to achieve C and D as you do squeeze your thumb and the middle finger on your left hand together.
  1. Ask yourself: Having achieved these two things, what does it really do for you or give you? Write a word that best describes it in the blue box. 
  1. Take the answers from both green and blue boxes, pair them together, at the same time squeeze both your thumbs and middle fingers together on your two hands and ask yourself again: Having achieved these two things, what does it really do for you or give you? Write a word that best describes it in the central red box. 
  1. Squeeze both your thumbs and middle fingers together on your two hands and imagine taking that wealthy feeling into every area of your life. Think to yourself: ‘I am truly rich and free!’ 
  1. Imagine waking up with that feeling every morning, and see what you will see, hear what you will hear and feel how good it will be feeling this wealthy in your daily life. Make it feel as real as though it’s happening right now.

(The end of Chapter 1. To be continued…)


P.S. The text has been edited slightly from the original book. This website is NOT associated to Paul McKenna at the time of posting. If you like what you see here, and wish to support his marvelous work, please purchase I Can Make You Rich at Amazon. Thank you.

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Love, Journey

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